Our Chocolatiers
De Kesel Ludwig
Guylian
Performance 01/06 - 13/06/2010 Performance 06/10 - 19/10/2010Guylian
Europark-Oost 1
9100 Sint-Niklaas
Specialities:
- Original Belgian Chocolate Sea Shells
- Belgian Chocolate Pralines and Truffles
I loved History lessons at school, and found the Aztecs
particularly fascinating, especially when I discovered that they
created a cocoa drink. Ever since, I have passionately and
determinedly explored the subject of chocolate, especially the
actually making process.
As a leading international Belgian chocolate brand, Guylian will be
present at the World Expo Shanghai 2010, as part of the Belgian
Chocolate Corner in the Belgian Pavilion. It is intended that this
will help to further develop Guylian’s presence in Asia and enable
Chinese consumers to discover, taste and enjoy our Belgian
chocolate creations.
Established together with other internationally recognised Belgian
brands - Barry Callebaut, Godiva, Guylian and Neuhaus, and in
cooperation with the Royal Association of Belgian Chocolate Makers
and Confectioners – the Belgian Chocolate Corner is sure to be one
of the top attractions at the Expo. There will be on-site
demonstrations from Belgian Chocolatiers, free sampling and a range
of fine Belgian chocolate products for sale. World Expo Shanghai
2010 aims to communicate Belgian chocolates to the whole of China.
We believe that the Expo is the beginning of a new era in China and
we wish to grow hand-in-hand with this promising country. As
quality is our top priority, we are very confident that more and
more Chinese consumers will appreciate the great Guylian taste. In
the near future we will work even more closely with our local trade
partners and bring new chocolates and packaging concepts to the
Chinese market.
Guylian wants to grow in China. China and other Asian countries are
the strongest growing markets in the world. The World Expo is a
great opportunity to further develop export activities in this
promising area. We have just opened a sales office in Shanghai and
a regional Sales & Marketing manager has just been appointed in
anticipation of strong growth in this region.
Achieved Awards
2007: La Trufflina gift wrap ballotin was selected by Frontier as
the second most interesting new product of the year
The renowned Forum of Buyers at the international duty free
Frontier Magazine selected the Guylian La Trufflina gift wrapped
box as the second most interesting new product of the year. The
box, offering a selection of premium quality Belgian milk, white
and dark truffles, is beautifully packaged in gold gift wrap and
branded with a silky Guylian branded ribbon. The judges honoured
the premium quality of the Belgian chocolates, their freshness and
elegant presentation.
2006: Guylian Praliné Cream Liqueur won silver prize in the
International Wine & Spirit Competition
The Guylian Praliné Cream Liqueur was awarded the silver prize in
the Liqueur Cream Nut category of the 2006 International Wine and
Spirit competition. This is the premier competition of its kind,
involving professional blind tasting and detailed technical
analysis. Judges commented that the liqueur was ‘beautifully creamy
in the mouth’ with a ‘delightful nose of roasted hazelnut, a hint
of toasted waffle, vanilla biscuit and a touch of coffee’.
2005: Solitaire won the Frontier Brands' Forum of Buyers
In the Forum of Buyers November- December 2005 issue of duty free
magazine Frontier Brands, Guylian came out as the winner with 127
points out of a possible 150 for the Solitaire 250g gift box. This
elegant gift box with individually wrapped premium dark mini
chocolates is available to the duty free shopper. The jury judged
that the "product is innovative and the packaging superb. ... The
individually wrapped chocolates are ideal as an after dinner
accompaniment, and the box is suitable for gifting or
self-purchase."
2005: Guylian chocolate egg breaks Guinness world record
In March 2005 Guylian established a Guinness world record by
building the world's largest chocolate sculpture of an Easter Egg
on the market square in Sint-Niklaas (Belgium). 26 of Guylian's
master chocolatiers worked continuously for eight days to create
this giant chocolate egg. The sculpture measured 8,32 metres high
and 6,39 metres wide and was constructed using 1,950 kilos of
Guylian chocolate or about 50.000 Guylian chocolate Sea Shell Bars.
2004: Guylian Belgian Chocolate Twistwraps named Product of the
Year by Candy Buyer USA
Guylian Belgian Chocolate Twistwraps were named 2004 Product of the
Year in the USA in the upscale/gourmet chocolate category by
Professional Candy Buyer magazine. Guylian Twistwraps mark the
Belgian chocolate maker's first assortment of individually wrapped
candy dish chocolates. This award confirms that buyers,
distributors, brokers and journalists in the USA recognize and
appreciate Guylian's quality, innovation drive and delicious taste.
1998: Guylian received Belgian Export Award
Guylian was awarded the Belgian Export Award from the Belgian
Ministry of Foreign Affairs in 1998, presented by Royal Highness
Prince Filip of Belgium. This was to thank Guylian for their
contribution and achievement in the export of chocolates made in
Belgium. Therefore the company is proud to be considered as an
Ambassador for Belgian chocolates.
I’m going to the World Expo in Shanghai as a Belgian as I am
passionate about spreading the story and taste of our fantastic
Belgium chocolates all over the world, especially to people in
corners of the world, who have not yet had the opportunity to taste
a divine Guylian Seashell chocolate.
I would like the World Expo visitors to discover, taste and enjoy
Guylian’s superb Chocolate Creations, and to appreciate that they
are of the highest quality. We will focus on our world famous
Guylian Belgian Chocolate Sea Shells. The premium quality and great
taste of these authentic seashell shaped chocolates, which are
Guylian’s flagship product, are appreciated in over 100 countries
worldwide.
I’m sure there will be countless desirable material goods in China,
but for me the one thing that I really want to bring home to
Belgium with me is an unforgettable experience. I am eagerly
anticipating the opportunity to observe the reactions of the
Chinese consumers as they discover and taste Guylian’s Belgian
Chocolate Creations.
"I loved history lessons at school, and found the Aztecs
particularly fascinating, especially when I discovered that they
created a cocoa drink. Ever since, I have passionately and
determinedly explored the subject of chocolate, especially the
actually making process.
As a leading international Belgian chocolate brand, Guylian will be
present at the World Expo Shanghai 2010, as part of the Belgian
Chocolate Corner in the Belgian Pavilion..."





