Our Chocolatiers

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De Kesel Ludwig

Guylian

Performance 01/06 - 13/06/2010 Performance 06/10 - 19/10/2010

Guylian
Europark-Oost 1
9100 Sint-Niklaas 
 

Specialities:

  • Original Belgian Chocolate Sea Shells
  • Belgian Chocolate Pralines and Truffles

www.guylian.be

I loved History lessons at school, and found the Aztecs particularly fascinating, especially when I discovered that they created a cocoa drink. Ever since, I have passionately and determinedly explored the subject of chocolate, especially the actually making process.
As a leading international Belgian chocolate brand, Guylian will be present at the World Expo Shanghai 2010, as part of the Belgian Chocolate Corner in the Belgian Pavilion. It is intended that this will help to further develop Guylian’s presence in Asia and enable Chinese consumers to discover, taste and enjoy our Belgian chocolate creations.
Established together with other internationally recognised Belgian brands - Barry Callebaut, Godiva, Guylian and Neuhaus, and in cooperation with the Royal Association of Belgian Chocolate Makers and Confectioners – the Belgian Chocolate Corner is sure to be one of the top attractions at the Expo. There will be on-site demonstrations from Belgian Chocolatiers, free sampling and a range of fine Belgian chocolate products for sale. World Expo Shanghai 2010 aims to communicate Belgian chocolates to the whole of China.
We believe that the Expo is the beginning of a new era in China and we wish to grow hand-in-hand with this promising country. As quality is our top priority, we are very confident that more and more Chinese consumers will appreciate the great Guylian taste. In the near future we will work even more closely with our local trade partners and bring new chocolates and packaging concepts to the Chinese market.
Guylian wants to grow in China. China and other Asian countries are the strongest growing markets in the world. The World Expo is a great opportunity to further develop export activities in this promising area. We have just opened a sales office in Shanghai and a regional Sales & Marketing manager has just been appointed in anticipation of strong growth in this region.

Achieved Awards
2007: La Trufflina gift wrap ballotin was selected by Frontier as the second most interesting new product of the year
The renowned Forum of Buyers at the international duty free Frontier Magazine selected the Guylian La Trufflina gift wrapped box as the second most interesting new product of the year. The box, offering a selection of premium quality Belgian milk, white and dark truffles, is beautifully packaged in gold gift wrap and branded with a silky Guylian branded ribbon. The judges honoured the premium quality of the Belgian chocolates, their freshness and elegant presentation.
2006: Guylian Praliné Cream Liqueur won silver prize in the International Wine & Spirit Competition
The Guylian Praliné Cream Liqueur was awarded the silver prize in the Liqueur Cream Nut category of the 2006 International Wine and Spirit competition. This is the premier competition of its kind, involving professional blind tasting and detailed technical analysis. Judges commented that the liqueur was ‘beautifully creamy in the mouth’ with a ‘delightful nose of roasted hazelnut, a hint of toasted waffle, vanilla biscuit and a touch of coffee’.
2005: Solitaire won the Frontier Brands' Forum of Buyers
In the Forum of Buyers November- December 2005 issue of duty free magazine Frontier Brands, Guylian came out as the winner with 127 points out of a possible 150 for the Solitaire 250g gift box. This elegant gift box with individually wrapped premium dark mini chocolates is available to the duty free shopper. The jury judged that the "product is innovative and the packaging superb. ... The individually wrapped chocolates are ideal as an after dinner accompaniment, and the box is suitable for gifting or self-purchase."
2005: Guylian chocolate egg breaks Guinness world record
In March 2005 Guylian established a Guinness world record by building the world's largest chocolate sculpture of an Easter Egg on the market square in Sint-Niklaas (Belgium). 26 of Guylian's master chocolatiers worked continuously for eight days to create this giant chocolate egg. The sculpture measured 8,32 metres high and 6,39 metres wide and was constructed using 1,950 kilos of Guylian chocolate or about 50.000 Guylian chocolate Sea Shell Bars.
2004: Guylian Belgian Chocolate Twistwraps named Product of the Year by Candy Buyer USA
Guylian Belgian Chocolate Twistwraps were named 2004 Product of the Year in the USA in the upscale/gourmet chocolate category by Professional Candy Buyer magazine. Guylian Twistwraps mark the Belgian chocolate maker's first assortment of individually wrapped candy dish chocolates. This award confirms that buyers, distributors, brokers and journalists in the USA recognize and appreciate Guylian's quality, innovation drive and delicious taste.
1998: Guylian received Belgian Export Award
Guylian was awarded the Belgian Export Award from the Belgian Ministry of Foreign Affairs in 1998, presented by Royal Highness Prince Filip of Belgium. This was to thank Guylian for their contribution and achievement in the export of chocolates made in Belgium. Therefore the company is proud to be considered as an Ambassador for Belgian chocolates.
I’m going to the World Expo in Shanghai as a Belgian as I am passionate about spreading the story and taste of our fantastic Belgium chocolates all over the world, especially to people in corners of the world, who have not yet had the opportunity to taste a divine Guylian Seashell chocolate.
I would like the World Expo visitors to discover, taste and enjoy Guylian’s superb Chocolate Creations, and to appreciate that they are of the highest quality. We will focus on our world famous Guylian Belgian Chocolate Sea Shells. The premium quality and great taste of these authentic seashell shaped chocolates, which are Guylian’s flagship product, are appreciated in over 100 countries worldwide.
I’m sure there will be countless desirable material goods in China, but for me the one thing that I really want to bring home to Belgium with me is an unforgettable experience. I am eagerly anticipating the opportunity to observe the reactions of the Chinese consumers as they discover and taste Guylian’s Belgian Chocolate Creations.

 

"I loved history lessons at school, and found the Aztecs particularly fascinating, especially when I discovered that they created a cocoa drink. Ever since, I have passionately and determinedly explored the subject of chocolate, especially the actually making process.
As a leading international Belgian chocolate brand, Guylian will be present at the World Expo Shanghai 2010, as part of the Belgian Chocolate Corner in the Belgian Pavilion..."

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